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F.A.R.T Fair Animal Rights Tribune Kevin Dickinson Editor-in-Chief
July 9, 2005
General
Mills, Inc.
Dear General Mills:
My name is Kevin Dickinson and I represent the Fair Animal Rights Tribune. I am the editor-in-chief of this equal animal rights newspaper based out of Cherry Hill, NJ. Recent discussions among my board members indicate that your “Trix” cereal has become a nuisance in our community. I understand that you have been airing commercials about a starving rabbit. From what I am told, these commercials feature kids taking food away from a rabbit. This is not only an outrage to rabbits nationwide, but what does it teach kids? It teaches them not to feed their rabbits. I am personally appalled by this advertising campaign and am asking you to please stop it at once. There are many other feasible solutions to the marketing of said “Trix,” and I think that you should gather your marketing team and start brainstorming once again. Thank you.
Sincerely,
Kevin Dickinson Editor-in-Chief F.A.R.T |
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