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F.A.R.T Fair Animal Rights Tribune Kevin Dickinson Editor-in-Chief
July 9, 2005
Farley's and Sathers Candy Company, Inc. Round Lake, MN 56167
Dear Farley’s and Sathers Candy Company:
I am the editor-in-chief of an equal rights newspaper for animals, called the Fair Animal Rights Tribune. We publish a weekly newspaper that is nationally syndicated and cover all sorts of issues regarding animals.
Last week’s board meeting revealed that there exists a company, namely yours, that features a gum-chewing zebra as its mascot. I understand your reasoning behind this zebra, because of the name “FruitStripe Gum” but don’t you think zebras should be sticking to, um, what zebras normally eat? Zebras should not chew gum, nor should they be encouraged to. Your commercials and other forms of advertising make me believe that you are trying to tell children to feed gum to zebras. Their teeth just aren’t made for chewing rubbery substances! I am asking you to remove this marketing campaign from the public eye and instead think of something a little less animal-oriented (for their sake). Maybe you could have a gum-chewing PERSON.
Sincerely,
Kevin Dickinson Editor-in-Chief F.A.R.T |
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