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Nike USA, Inc. October 6, 2007 Dear Nike, Inspiration often comes from unexpected places, and is itself most of the time unexpected. This morning I was walking through my garden greeting my tomatoes. “Tomato,” I would nod to one, tipping my hat. “Tomato,” to another. “Tomato. Tomato. Tom.” One of them is called Tom. These countless iterations of the word “tomato” playing in my head like a broken record somehow removed all meaning and left only a sound. TO-MA-TO. TO-MA-TO. TO-MA-TO. …TOE-MA-TO! “That’s it!” I yelled to myself. “Toe-Matoes! The future of S. lycopersicum is in the sandal industry!” Toe-Matoes are fashionable, comfortable, and vegetable. They are unisex sandals with tiny fake tomatoes above each toe. It’s like wearing part of a salad! Don’t eat them. Here is a picture of Toe-Matoes:
And for the youngsters, there are Toe-Matinas! The accidental reference to La Tomatina will surely buy you the multicultural vote. I’d wear them. Millions of others would, too, based on my friend thinking so. My other friend said they’re OK, but he wears turtlenecks. When can I expect to see Toe-Matoes in production?
Sincerely,
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What the heck is this supposed to be? An actual response? Isn't Nike a ginormous corporation that can afford to pay people to actually say something to its consumers with thoughtful ideas? Apparently not. |
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